Video ads in days.Not production quarters.
The Lab scripts, generates, and edits video for brands that need fresh creative every week — 6- to 30-second video ads, with longer brand films quoted. No weeks of pre-production. No five-figure shoot days.
A traditional brand film takes 6–10 weeks and a production budget with a comma in it. The Lab compresses that to days for a short ad and 2–3 weeks for a 30-second one: we write the script, build reference packets for consistent characters and locations, generate scene by scene, then cut, voice, and sound-design in post. You review a working film, not a storyboard promise.
Generative is a craft, not a button. The difference between a spot that sells and a demo reel is the same as it ever was — the concept, the writing, and the edit. Every film starts in the Vault (which objection is this film resolving?) and ships through the same 100-point score as everything else we make.
- Concepting + scripting
- Generative scene production (Sora, Kling, Veo)
- Voiceover (ElevenLabs / pro VO)
- Editing + color + sound design
- One round of quick fixes included
From $1,000/mo
On a credit pack from $1,000/mo · custom video ads: 6s 11 credits, 15s 20, 30s 45 · longer films quoted
Zero long-term contracts. We earn it monthly.
Concept + script
The Vault tells us which customer objection the film has to resolve. We script to that — not to a mood board.
Generate + iterate
Reference-locked characters and locations, scene-by-scene generation. One round of quick fixes included; bigger changes priced before we start.
Edit + score
Cut, voiceover, color, sound design. The film is scored before it ships — proof, promise, offer, urgency.
The full system — diagnose, create, score, multiply, repeat — is on theprocess page, and the scorecard itself is onhow we score.
Straight answers,before the call.
How fast is a video ad?
A 6- or 15-second custom video ad takes 5–7 business days. A 30-second one takes 2–3 weeks. Longer films are quoted.
Do we own the film?
Yes. Finished films and cutdowns are yours, cleared for paid and organic use.
What if the first cut misses?
V1 arrives finished, with one round of quick fixes included. Bigger changes are priced in credits before we start, and our mistakes are always free.